Viral Roots Media

Grow Your Brand Across Every Channel.

Find, manage, and track high-performing creators across TikTok, Instagram, and YouTube. Turn partnerships into real sales, with ROI you can measure precisely.

CreatorOS Platform Preview
Track Record

Our Achievements

Media Coverage
  • 200+ media placements landed across national and regional outlets during Q1 2024.
  • Publications we're placed in average Domain Authority of 65+.
  • Coverage secured in Forbes, TechCrunch and 12 other Tier-1 outlets.
Brand Sentiment
  • Client sentiment score climed from 54% to 89% within 6 months.
  • Crisis PR work cut negative press mentions by 73% for our clients.
  • Social listening data shows a 4.8/5 average brand trust rating.
Audience Growth
  • A single campaign cycle drove more than 3.2M earned-media impressions.
  • Integrated PR and content work brought in 140K new email subscribers.
  • Strategic PR outreach opened up 8 new international markets for our clients.
Proven Results

Our Impact

0+
Media Placements Secured
0M+
People Reached Globally
0%
Client Retention Rate
0x
Average ROI on PR Spend
Service 01 — Creator Strategy
Influencer Marketing
Pairing brands with creators audiences already trust
Pairing brands with creators audiences already trust Paragraph: We build, source, and run strategic partnerships with digital creators for our clients. The focus stays on genuine storytelling, stronger engagement, and campaigns that grow real brand trust over time.
45M+
Campaign Reach
500+
Vetted Creators
4.2x
Average ROI
85%
Retention Rate
Frequently asked questions
01

How do you identify the right media outlets and journalists for our brand?

We analyze your industry, target audience, and core messaging to build highly targeted media lists. Our process focuses on editorial alignment, readership demographics, domain authority, and the past coverage history of journalists across top-tier, trade, and regional publications.
02

What types of public relations campaigns do you specialize in?

We manage a diverse range of PR campaigns, including product and service launches, corporate positioning, executive thought leadership, crisis communications, brand storytelling, and event-driven publicity, tailoring each approach to your specific communication goals.
03

What is included in your PR management services?

Our comprehensive PR management includes strategic narrative development, press release writing and distribution, proactive media pitching, interview coordination and preparation, press kit creation, and ongoing media monitoring with detailed coverage reporting.
04

How do you measure the success and ROI of a PR campaign?

We evaluate PR performance through key indicators such as the quality and reach of media placements, share of voice (SOV) compared to competitors, key message inclusion, referral web traffic from publications, and qualitative shifts in brand sentiment.
05

How do you handle crisis communication and reputation management?

We develop proactive crisis communication frameworks, including risk assessments, designated spokesperson protocols, and pre-drafted holding statements. In active situations, we work quickly to manage the narrative, coordinate responses with key stakeholders, and protect brand integrity.
06

How do you secure thought leadership opportunities for our executive team?

We build thought leadership platforms by identifying relevant speaking engagements at industry events, pitching contributed columns or opinion editorials (Op-Eds) to prominent business outlets, and positioning your key executives as go-to commentators for breaking industry news.
07

How can we get started with a tailored PR proposal?

You can reach out through our contact page to set up an initial consultation. Our team will analyze your current media footprint, review your upcoming business milestones, and construct a customized public relations strategy aligned with your targets.
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Let's build something great.

Start Growing Your Brand With Viral Roots Today!

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